Advertising – NQF Level 4
Further Education and Training Certificate
Course Purpose
The aim of this qualification is to provide individuals at an entry-level position in the advertising industry with the necessary skills and knowledge to provide support services in an advertising environment. Successful completion of Advertising level 4 serves as a foundation for career advancement, enabling learners to contribute to various specific areas or functions of advertising and ultimately enhance the value of advertising end-products.


Why study Advertising Level 4?
The objective of this qualification is to provide individuals entering the advertising industry with the necessary skills and knowledge to offer support services in an advertising environment. Advertising level 4 is the starting point for career advancement, allowing qualified learners to make valuable contributions to specific areas or functions of advertising, thereby enhancing the quality of advertising end-products.
A Qualifying Learner Will Be Able To:
- Achieve their objectives effectively, individuals within advertising teams must be able to fulfill specific roles.
- Manage their time effectively, solving problems, and making independent decisions.
- Ensure convenient and timely access to advertising information, it is important to store it appropriately and retrieve it as needed.
- Meet delivery requirements in advertising, resources must be allocated appropriately to advertising jobs.
- Gather media information that satisfies media planning requirements is essential.
- Collect relevant information for strategy, research, or client service purposes is critical.
- To meet specified resource requirements for art and creative direction, it is necessary to carefully choose external resources.
- To fulfill given requirements, it is necessary to produce and manage creative or client service documentation, as well as organize meetings.
Who should study Advertising Level 4?
The purpose of this advertising course is to provide individuals entering or currently employed in the Media and Advertising sector with an opportunity to upskill themselves. It is also open to unemployed individuals who wish to enhance their skills and increase their employability in the industry.
Advertising Level 4 potential careers:
- Sales Representatives
- Copywriter
- Media Planning
- Communications and media officer
- Advertising Coordinator
- Marketing roles

Download the learnership course outline for more information.