Marketing Coordinator – NQF Level 5
QCTO Learnership
Course overview
The Occupational Certificate: Marketing Coordinator (SAQA ID 118706, NQF Level 5, 175 Credits) is a nationally recognised qualification developed by the Services SETA under the Occupational Qualifications Sub-framework (OQSF). This qualification prepares learners to perform the role of a Marketing Coordinator, providing essential support to marketing teams through the coordination of administrative, communication, and campaign-related tasks.
Marketing Coordinators play a critical role in ensuring that organisations achieve their strategic marketing and business objectives. Learners will gain comprehensive knowledge and practical experience in coordinating marketing activities, supporting promotional campaigns, managing customer relationships, and performing essential administrative functions within a marketing environment
Learning Outcomes
On completion of this programme, learners will be able to:
- Applying business and marketing principles to coordinate marketing activities.
- Supporting communication and promotional deliverables across various media channels.
- Coordinating sales and marketing initiatives across the marketing mix.
- Managing Customer Relationship Management (CRM) activities and processes.
- Undertaking administrative tasks related to marketing performance metrics and financial processes.
- Contributing to lead generation and customer engagement initiatives in support of marketing
campaigns
A Qualified Learner Will Be Able To:
Entry Requirements
- To enrol for this qualification, learners must hold a National Senior Certificate (NQF Level 4) or an equivalent qualification
- Learners may also gain access through Recognition of Prior Learning (RPL), assessed and approved by anaccredited provider or workplace as per QCTO policies. RPL may be applied for access to the qualification or to obtain credits for specific modules based on verified prior learning and experience
International Comparability
The Occupational Certificate: Marketing Coordinator compares favorably with similar international qualifications in both content and structure, particularly with:
- Australia: BSB42415 – Certificate IV in Marketing and Communication, which provides knowledge-
based marketing competencies but lacks defined workplace experience. - United Kingdom: CIM Foundation Certificate in Professional Marketing (Cambridge Marketing
College), which aligns closely in content and entry requirements, though without an integrated
practical component.
The South African qualification distinguishes itself through its integration of knowledge, practical skills, and work experience, ensuring that learners are occupationally competent upon completion.
Potential Career Opportunities
Graduates of this qualification can pursue roles such as:
This qualification also provides a foundation for career advancement into roles such as Marketing Executive, Brand Manager, or Marketing Specialist through further education and experience
Learning Options
This qualification is offered through accredited Skills Development Providers (SDPs) and approved workplaces under the QCTO framework. Learning delivery may include:
- Full-time classroom-based instruction
- Blended learning (theory and workplace experience)
- Workplace-based experiential learning
Formative assessments are conducted internally by accredited providers, while an external integrated summative assessment is required for certification. The external assessment is managed by an Assessment Quality Partner (AQP) and focuses on evaluating the learner’s achievement of the exit level outcomes and associated assessment criteria
Course Details:
